Retail Management

RMS proposes a structured vision of retail management, adapted to your retail maturity and to your brand culture. RMS is aware of the best practices in retail management.

The key success factors of retail management are simply based on supporting and animating your stores thanks to regular field visits and to people oriented tools.

All training sessions

Retail strategy
  • A retail manager's position
  • The retail model
  • Expansion strategies
  • Defining network standards: the retail maturity model
  • Building an adapted retail organization
HR strategies in retail
  • A retail organization's structure
  • The skills and personalities for key positions
  • The recruitment process
  • Integrating new retail collaborateurs
  • Skill follow up and assessments
  • Retail process and talent identification
  • Skill development
An area manager's role and leadership
  • An area manager's position and mission
  • The area vision
  • The area's operating rules
  • Store managers' responsibilities
  • The pillars of managing positions
  • Headquarter relationships
Store performance diagnosis
  • P&L outlines and drivers
  • Different types of indicators and how to measure them
  • 3D
  • Looking into root causes when analyzing KPIs
  • Generating solutions
  • Building an action plan
The area manager's organization
  • Time pressure
  • The field's level of priority
  • The area manager's tasks
  • Managing priorities and gathering tasks
  • Weekly plannings
  • Work organization tools
Store visits
  • The use and impact of store visits
  • Preparing a store visit
  • 5 steps to every store visit
  • Development coaching methods: encourage to come up with solutions
  • Development feedbacks
Hiring area managers
  • Analyzing the network needs
  • Sourcing
  • Interviewing
  • Validating skills
  • Enticing candidates to join the network
Assessing an area manager's performance
  • Area performance analysis
  • SMART objectives
  • The 7 keys of virtuous communication
  • Preparing an individual assessment
  • Monthly individual assessments
  • Yearly reviews
Hiring the right store managers
  • Network shortage analysis Sourcing
  • Hiring interviews
  • Getting candidates interested in working in your network
Assessing a store manager's performance
  • Store performance analysis
  • SMART objectives
  • The 7 keys of virtuous communication
  • Preparing an individual assessment
  • Monthly individual assessments
  • Yearly reviews
Store network communication
  • Network communication: the stakes
  • Long-distance communication
  • Communicating over the phone: the golden rules
  • Network emails
  • Retail meetings
  • Communicating with support departments
  • Sharing tools
  • Building a strategy
Being a sales coach
  • Analyzing a sale step by step
  • Mastering active listening and encouraging solution finding
  • Sales coaching methods
  • Different sales coaching types
Physical merchandising and inventory management
  • Merchandise management basics
  • Product policies and buying management
  • Buying processes
  • OTB and inventory rebalances
  • End of seasons
  • Merchandise management KPIs