Customer relationship design


Designed a new selling process

     Major cosmetics brand 

Analyzed the current process application on major global markets, designed a new customer relationship concept focusing on the empowerment of sales associates, and developed training sessions accordingly.

Defined and reinforced the customer relationship

     French luxury fashion brand

Translated the DNA and brand culture into a new customer relationship concept, developed training sessions to teach the new customer relationship foundations, organized trainings and in-store coaching sessions. 

Defined a digital customer relationship concept

     New high-end fashion brand

Created an identity process for sales and clienteling, using digital platforms.