The RMS agency
Founded in 2008, RMS is a Parisian agency specializing in retail transformation.
expert in consulting, training, recruitment and career support,
in luxury, fashion and hospitality.
Our sector expertise
Our expertise spans a wide range of sectors, including luxury, fashion, beauty, home & lifestyle, health & wellness, and hospitality.
Our convictions
-
Retail excellence is built on people .
-
Strategy is only as valuable as its execution .
-
Tools must be simple , operational and scalable .
-
Brand culture must come to life on the shopfloor .
RMS in figures
250+
Brands supported
on projects in France and internationally.
1000+
Candidates placed
across field, headquarters, and top management positions.
10,000+
Trained staff
on sales, customer experience, management & training topics.
9.7/10
Customer satisfaction
across all our missions in 2025.
Our convictions
-
Retail excellence is based on people.
-
A strategy is only as good as its execution.
-
The tools must be simple , operational and adaptable.
-
Brand culture must be embodied on the field.
Our talents
We support our clients through an approach that combines strategic vision, a deep understanding of field realities, and a strong focus on execution excellence. With hands-on industry experience, we design concrete, actionable recommendations aligned with your transformation challenges.
Axelle Paitre
CEO & Owner
RMS Group
Antoine Daumas
Founding Partner RMS Strategy
Baptiste Le Denn
Founding Partner RMS Strategy
Fabien Bidet
Partner Executive Search
& Careers
Aurore Gallice Robinson
Founding Partner
RMS North America
Allison Béhère
Training Director
Cindy Marot
Training Consultant
& Admin Director
Elodie Affari Rey
Training Project Manager
Céline Auxire
Training Project Manager
Laura Bensoussan
Headhunter
Louise Caron
Headhunter
Nicolas Ebras
Retail Consultant
Audrey Johnson
Training Consultant
Jeanne Guillier
Projects Coordinator
Marianna Sangiovanni
Training Consultant
Nicolas Latchoumanin
Training Consultant
Youma N'diaye
Training Consultant
YOU ?
Join our team
Testimonials
RMS’s network is a real asset when it comes to talent search. Beyond candidates’ technical skills, the agency identifies the soft skills that drive long-term recruitment success, ensuring a strong fit with the company culture. Well done!
Marine de Gennes
HR Director HQ & French Market
Guerlain
RMS’s hands-on field expertise is a highly differentiating factor in designing training content focused on customer experience and the ability to engage teams. Much appreciated!
Margaux Molé
Head of Sales & Business Development
Sister
RMS has the ability to fully immerse itself in a brand’s DNA to design training assets that bring a Customer Experience Ceremony to life — one that is distinctive, operational, and easy to cascade to teams. Many thanks!
Marie Roux
Head of Customer Experience Academy
Lacoste