Expansion
Designing and deploying retail expansion strategies with precision, high standards and full control of execution.
We support brands and maisons in their go-to-market and retail development with one simple conviction:
the right network strategy, the right location and the right execution conditions make all the difference.
From market potential analysis to the selection of cities and locations, including market entry strategy, business planning, lease negotiation and operational organization, RMS supports your expansion projects end to end.
They trusted us to support their retail development.
Our vision
We see expansion as an exercise in precision.
Opening a market is not only about identifying an opportunity. It is about making the right strategic choices, structuring the conditions for success and translating a growth ambition into a credible execution plan.
Our approach is designed to secure every step of the expansion journey: understanding the real potential of a market, prioritizing the right territories, selecting the right locations, negotiating under the right conditions and preparing the operational foundations required for sustainable growth.
Our expertises
▹ Market & Entry Strategy
Assess market potential, define the right market entry strategy and prioritize the countries, cities or areas most aligned with the brand’s ambition.
▹ Network Planning & Location Strategy
Define the right network strategy, identify the most relevant consumer catchment areas and select the locations with the highest potential.
▹ Business Planning & Deal Structuring
Build business plans, model the economic conditions of a project and secure the real estate and contractual terms, notably through the negotiation or renegotiation of commercial leases.
▹ Operational Readiness
Prepare the conditions for launch execution: organization, local partners, recruitment and complementary solutions designed to sustainably support the performance of the new market.
Our services
A structured approach to turn a growth ambition into a controlled deployment.
We support brands in their development projects with one clear objective: to bring, at every stage, the depth of analysis, execution precision and operational relays required for solid expansion.
Market research & analysis
Financial analysis
Local partner sourcing
Support in setting up a subsidiary
Location search & real estate negotiations
International recruitment
We support you in the following areas
France
Europe (Benelux / UK / Dach / Denmark / Iberia)
Middle East (UAE / Kuwait / Saudi Arabia / Bahrain / Qatar)
What sets us apart
STRATEGIC
PRECISION
The accuracy of strategic decisions
We help brands make the right development decisions by combining market perspective, network strategy, financial discipline and operational reality.
END-TO-END
SUPPORT
An end-to-end approach
From market research to operational organization, including real estate, local structuring and recruitment, we support the entire expansion value chain.
OPERATIONAL
EXTENSION
Concrete local relays to execute
Our support can extend through Retail Management, Recruitment, Staffing & EOR and Training, in order to sustain the success of new markets beyond the launch phase alone.
Discover our additional services
