RMS Retail Index
The reference index for reading, understanding, and steering the human dynamics of retail.
The RMS Retail Index is RMS’s biannual observation and analysis framework dedicated to the field realities of retail. It provides brands with a structured understanding of teams’ perceptions, expectations, and engagement levers, in order to inform HR, managerial, and operational decisions.
in partnership with
Our vision
We believe that retail performance cannot be measured through sales figures alone.
It is also reflected in team engagement, management quality, role perception, alignment with values, and the way field teams experience the company’s transformations.
The RMS Retail Index was designed to give brands a clear, regular, and objective reading of these human dynamics.
Its ambition is threefold: to highlight useful signals at an area level, to help each brand situate its own reality against a relevant benchmark, and to highlight the value of retail professions.
What the RMS Retail Index enables
Read the field more accurately
by providing leadership teams with a deeper understanding of what store teams truly experience, beyond performance indicators alone.
Identify the real drivers of engagement
by revealing the factors that support motivation, retention, and execution quality across retail networks.
Inform decision-making
by supporting HR, training, management, and transformation decisions with objective field-based insights.
Benchmark against the market
by comparing a brand’s results with a sector benchmark in order to identify strengths, gaps, and action priorities.
What we offer
The RMS Retail Index aims to highlight the key factors shaping contemporary retail : attractiveness of jobs, transformation of roles, evolution of managerial expectations, relationship to company values and conditions for sustainable team engagement.
Global results
Access a high-level perspective on the major trends shaping retail.
Brand-specific analysis
Benchmark your results against your sector and identify your action priorities. The current page explicitly mentions this possibility.
Presentation & debrief
Share the key learnings with leadership, HR, or field teams.
Operational follow-up actions
Turn results into action through RMS’s other practices: Consulting, Training, Assessment, or Recruitment.
Discover the results of the RMS Retail Index 2024
In partnership with BVA Xsight & Yoobic
The 40th edition of Les Rencontres RMS brought together retail, fashion and luxury leaders on June 12, 2024, to share practical insights on how to sustain frontline team engagement in a declining market, drawing on the findings of the 2024 RMS Retail Index and best practices observed across the industry.
